Swope Creative
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Toyota

Below is a snapshot of six years’ worth of Toyota work. The gamut includes TV commercials, out of home, banners, social media—and a ton of sales events. All while inspiring Northern Californians to get out and go places.

The Guru — Willie Mays

The Guru — Willie Mays

Working with SF Giants all-star Buster Posey has been a dream come true. See what happens when Buster meets the legendary Willie Mays.

 “Meet The Poseys” is a series of sitcom-like commercials featuring Buster and his wife Kristen. Despite the fact that neither are actors, the campaign has resonated with fans and is now in its third season.

“Meet The Poseys” is a series of sitcom-like commercials featuring Buster and his wife Kristen. Despite the fact that neither are actors, the campaign has resonated with fans and is now in its third season.

Move On

Sometimes it’s really hard to get rid of your old car. This campaign was a departure for Toyota, as instead of new cars, it features people breaking up with their clunkers.

Jonny Moseley 360º

In partnership with Squaw Valley and gold medal skier Jonny Moseley, we created a range of work, from weather sponsorships to branded content like the Virtual Reality film below. Now you can get inside the head of Jonny Moseley and shred Squaw Valley in 360º. Drop in at Granite Chief Peak, barrel through powder and knife your way through trees for rad virtual lines only Jonny could ski. Click in and go.

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Squaw — Go To Snow

Our campaign for Squaw consisted of banners, gondola wraps, weather reports, giveaways and on-site branding.

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Prius "I'm Happy"

Northern California is the home of Prius, and people here are fanatical about them.

Earth Day

If it isn’t already, Prius should be the Official Car of Earth Day. IMHO.

Corolla Contradictions

Corolla Contradictions

They’re reliable, yet radical. A car you can count on that’s also pretty damn cool. OK, maybe not Tesla cool, but Corolla cool.

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Miscellaneous

Miscellaneous

Some random stuff I liked.

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