Swope Creative
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TiVo

TiVo’s brand was all over the map. Design and messaging were inconsistent. The old logo was out of date and needed an overhaul. We gave him a facelift, and used the smiling TiVo guy as inspiration for a bright, fun and engaging campaign that grabs your attention in a crowded world of home entertainment options. 

Rebranding

The biggest obstacle TiVo faced was that 90% of customers believe they already “know” TiVo. In fact, many mistakenly think they HAVE a TiVo. But TiVo is way more than a DVR, bringing together entertainment from TV and the web. After 13 years of silence, it was time to let TiVo guy speak his mind for the first time.

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Happy TiVodays!

Happy TiVodays!

How about sending someone you love (to watch TV with) a TiVogram?

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Campaign Extensions

Campaign Extensions

With overwhelming consumer recognition of the TiVo logo sillouette, we extended the common phrase “I’m going to TiVo it” into new categories: music, web videos, and more. We addressed customer retention through emails, newsletters, and special offers.

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Results?

Results?

In preparation for a national branding campaign, we ran a test in select markets over a two month period. The results: We improved consumer perceptions approximately 15-25% across variables such as “innovative”, “premium” and “cool.” More importantly, we increased interest, search and purchases over the national average.

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