Swope Creative
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McDonald's

I’m a foodie who generally buys local and organic meats and produce. So how does that jibe with selling Egg McMuffin’s and smoothies? We implemented these campaigns across more than a dozen markets nationwide.

Together We Breakfast

Together We Breakfast

In a time when the country is truly divided, we can all come together over breakfast to start our morning. We created this campaign to encourage people to share breakfast, or even pay it forward.

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Own The Drink Run

Own The Drink Run

“I’ll buy, you fly” was my boss’ mantra when I was a Jr. Art Director, and he wanted me to make a coffee run. It’s still true today that anyone can be a hero by owning the drink run.

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Good Morning

Good Morning

We surprised the SF Bay Area with breakfast and coffee. Out of home and digital executions were highly targeted. LEDs rotated every few minutes to keep the campaign fresh.

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