Swope Creative
 
David Swope1_BW_2019_2.jpg

David Swope

CREATIVE DIRECTOR / ART DIRECTOR / BRAND STORYTELLER


I create commercials, integrated campaigns, branded content — and short films. I've worked for San Francisco's biggest (and smallest) ad agencies. I’m a team player who enjoys mentoring as much as doing The Work. To me, strategy is critical in developing creative insights, and I am a big fan of starting with WHY. In my ‘spare time’ I shoot and edit passion projects. My work has been recognized by Clio, Cannes, Emmy, Telly, Addy’s, Print, CA, and an array of film festivals.

CREATIVE DIRECTION
H&L Partners, SF — Assoc. Creative Director
Currently I am producing campaigns and branded content for Toyota, McDonald's and VSP.

TiVo — Executive Creative Director
Led a rebranding initiative, animating the 'TiVo guy' logo and giving him a voice for the first time. I oversaw an in-house creative department that produced web films, digital ads, OOH, print and radio. My brand team supported multiple marketing departments globally. I commuted almost 4 hours a day. Seriously.

McCann Worldgroup — Sr. Art Director
Executed various integrated HP and global Microsoft campaigns.

HWY 1 — Group Creative Director
Ran the Real California Cheese account and others.

Freelance — Creative Director
Pitched and managed clients including Flex Your Power, Marin Tourism, Grgich Wines, Marin Farmers Markets, Tsar Nicolai and ZAP Automotive.

RECOGNITION
Clio, Cannes, Graphis, Communciation Arts, Obie, Emmy, Telly, Addy, Archive, Creativity, Print, Mill Valley Film Festival, Napa Valley Film Festival, California Film Awards

CLIENT EXPERIENCE
SPORTS —
FOX Sports, SF Giants, Oceanic, Hi-Tec
FOODS — McDonald's, Jelly Belly, Real Calif. Cheese, Marin Farmers Market, Tsar Nicolai Caviar
WINE & SPIRITS — Fernet-Branca, Grgich
ENTERTAINMENT — TiVo, Animal Planet, XBOX, Ubisoft
LEISURE — Marin Tourism, Air New Zealand, SF Tourism
AUTOMOTIVE — Toyota, ZAP Electric Vehicles
TECH — HP, Microsoft, Autodesk
FINANCIAL — Schwab, Amazon
EDUCATION — USC
NEWS/MEDIA — SF Chronicle, KTVU/FOX2 
CLIMATE CHANGE — Flex Your Power, CoolTheWorld.org
NON-PROFIT — Goodwill, Coral Reef Alliance, Red Cross

SKILLS
ADVERTISING
— Creative Direction, Art Direction, Design
FILMMAKING — Directing, Cinematography, Editing
MEDIA — Broadcast, Digital, Out Of Home, Social Media, Print, Branded Content, Guerilla Marketing, Promotion