Swope Creative
 
David Swope

David Swope

CREATIVE DIRECTOR / ART DIRECTOR / FILMMAKER

I create commercials, branded content, integrated campaigns — and short films. I've worked for San Francisco's biggest (and smallest) ad agencies. In my ‘spare time’ I shoot and edit passion projects. My work has been recognized by Clio, Cannes, Emmy, Telly, Addy’s, Print, CA, and an array of film festivals.

CREATIVE DIRECTION
Currently I am producing campaigns for Toyota, McDonald's and VSP as ACD at H&L Partners.

As Executive Creative Director of TiVo, I led a rebranding initiative, animating the 'TiVo guy' logo and giving him a voice for the first time. I oversaw an in-house creative department that produced web films, digital ads, OOH, print and radio. My brand team supported multiple marketing departments globally. I commuted almost 4 hours a day. Seriously.

At McCann Worldgroup, I directed interactive developers in executing various HP and Microsoft campaigns. As Group Creative Director at HWY1, I ran the Real California Cheese account.

I have also pitched and managed my own accounts as a freelance Creative Director.

RECOGNITION
Clio, Cannes, Graphis, Communciation Arts, Obie, Emmy, Telly, Addy, Archive, Creativity, Print, Mill Valley Film Festival, Napa Valley Film Festival, California Film Awards

CLIENT EXPERIENCE
SPORTS —
FOX Sports, SF Giants, Oceanic, Hi-Tec
FOODS — McDonald's, Jelly Belly, Real Calif. Cheese, Marin Farmers Market, Tsar Nicolai Caviar
WINE & SPIRITS — Fernet-Branca, Grgich
ENTERTAINMENT — TiVo, Animal Planet, XBOX, Ubisoft
LEISURE — Marin Tourism, Air New Zealand, SF Tourism
AUTOMOTIVE — Toyota, ZAP Electric Vehicles
TECH — HP, Microsoft, Autodesk
FINANCIAL — Schwab, Amazon
EDUCATION — USC
NEWS/MEDIA — SF Chronicle, KTVU/FOX2 
CLIMATE CHANGE — Flex Your Power, CoolTheWorld.org
NON-PROFIT — Goodwill, Coral Reef Alliance, Red Cross

SKILLS
ADVERTISING
— Creative Direction, Art Direction, Design
FILMMAKING — Directing, Cinematography, Editing
MEDIA — Broadcast, Digital, Out Of Home, Social Media, Print, Branded Content, Guerilla Marketing, Promotion