HP: Back to School
CAMPAIGN MANIFESTO:
The time between graduating high school and starting college is the one time in your life when you achieve true freedom. It is a time when you declare who you are and who you are becoming.
Your future is right in front of you, and an HP laptop is your soapbox and your megaphone. Your sketchbook and diary.
Whether you’re an Artist or an Engineer, whether you’re going to change the world—or just your Facebook status, HP takes you on a visual journey that says we give you the tools to declare to the world the mark you are going to make.
Not everyone can draw. But everybody doodles. Especially students.
It’s one of the most personal forms of self-expression there is. This approach takes simple hand drawings and animates them to illustrate the hopes, dreams, and aspirations of college-bound students, while showcasing all the amazing things a kid can do with HP computers and printers.
