<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Thu, 16 Feb 2012 22:24:40 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss" version="2.0"><channel><title>Home</title><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>ZAP: Birds</title><link>http://www.swopecreative.com/picture/ZAP_Birds.jpg?pictureId=3202841</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: ZAP Electric Vehicles &amp;nbsp; For environmentally conscious car buyers, we&amp;#8217;re the anti-SUV. &amp;nbsp; Awards: Cannes, Graphis, CA, Archive&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/ZAP_Birds.jpg?pictureId=3202841&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/ZAP_Birds.jpg?pictureId=3202841&amp;asGalleryImage=true"/></item><item><title>Microsoft VoIP Website</title><link>http://www.swopecreative.com/picture/Microsoft_VoIP_Site?pictureId=3202840</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Microsoft &amp;nbsp; Agency: McCann Erickson &amp;nbsp; VoIP As You Are website is part of a $30M integrated campaign to launch Microsoft&amp;#8217;s VoIP solution.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Microsoft_VoIP_Site?pictureId=3202840&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Microsoft_VoIP_Site?pictureId=3202840&amp;asGalleryImage=true"/></item><item><title>Goodwill: Let It Go1</title><link>http://www.swopecreative.com/picture/Goodwill1?pictureId=3202842</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Goodwill &amp;nbsp; Strategy: Everyone needs to clean out their closets.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Goodwill1?pictureId=3202842&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Goodwill1?pictureId=3202842&amp;asGalleryImage=true"/></item><item><title>Animal Planet: Vultures</title><link>http://www.swopecreative.com/picture/AP_Vultures?pictureId=3202844</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Animal Planet &amp;nbsp; Agency: Venables/Bell &amp;nbsp; Strategy: Animals are surprising.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/AP_Vultures?pictureId=3202844&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/AP_Vultures?pictureId=3202844&amp;asGalleryImage=true"/></item><item><title>Jelly Belly</title><link>http://www.swopecreative.com/picture/Jelly_Belly?pictureId=3202836</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Jelly Belly &amp;nbsp; Agency: Clear Ink &amp;nbsp; Believe it or not, I really glued 600 lbs of jelly beans to build a dozen billboards. Got my first cavity, too. Recognition: Adweek, Creativity&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Jelly_Belly?pictureId=3202836&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Jelly_Belly?pictureId=3202836&amp;asGalleryImage=true"/></item><item><title>HP: Work In 3G</title><link>http://www.swopecreative.com/picture/HP_3G?pictureId=3202834</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: HP &amp;nbsp; Agency: McCann Erickson &amp;nbsp; Campaign launching 3G-enabled business notebooks. Integrated media included Flash and rich banners, web films, landing page, print and OOH. And it outperformed expectations.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/HP_3G?pictureId=3202834&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/HP_3G?pictureId=3202834&amp;asGalleryImage=true"/></item><item><title>Red Cross Poster</title><link>http://www.swopecreative.com/picture/Red_Cross?pictureId=3202851</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Red Cross &amp;nbsp; Following Hurricane Katrina, I posted these signs around downtown San Francisco.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Red_Cross?pictureId=3202851&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Red_Cross?pictureId=3202851&amp;asGalleryImage=true"/></item><item><title>Cool The World: Factory</title><link>http://www.swopecreative.com/picture/Cool_The_World_Factory?pictureId=3202849</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;I created CoolTheWorld.org in 2006 to raise awareness of Global Warming and spur action. Copy reads: If only everything was as simple as turning off a light.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Cool_The_World_Factory?pictureId=3202849&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Cool_The_World_Factory?pictureId=3202849&amp;asGalleryImage=true"/></item><item><title>ZAP: Tree</title><link>http://www.swopecreative.com/picture/ZAP_Tree?pictureId=3202838</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: ZAP Electric Vehicles &amp;nbsp; For environmentally conscious car buyers, we&amp;#8217;re the anti-SUV. &amp;nbsp; Awards: Cannes, Graphis, CA, Archive&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/ZAP_Tree?pictureId=3202838&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/ZAP_Tree?pictureId=3202838&amp;asGalleryImage=true"/></item><item><title>VoIP Print</title><link>http://www.swopecreative.com/picture/VoIP_Print?pictureId=3202825</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Microsoft &amp;nbsp; Agency: McCann Erickson &amp;nbsp; VoIP As You Are print ad is part of a $30M integrated campaign to launch Microsoft&amp;#8217;s VoIP solution.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/VoIP_Print?pictureId=3202825&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/VoIP_Print?pictureId=3202825&amp;asGalleryImage=true"/></item><item><title>tivo_manifesto.jpg</title><link>http://www.swopecreative.com/picture/tivo_manifesto.jpg?pictureId=12423197</link><media:thumbnail url="http://www.swopecreative.com/picture/tivo_manifesto.jpg?pictureId=12423197&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/tivo_manifesto.jpg?pictureId=12423197&amp;asGalleryImage=true"/></item><item><title>HP Back To School: MTV Takeover</title><link>http://www.swopecreative.com/picture/HP_BTS_Takeover?pictureId=3202848</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: HP &amp;nbsp; Agency: McCann Erickson &amp;nbsp; Part of HP&amp;#8217;s 2009 Back To School effort. This concept was a page takeover of MTV.com.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/HP_BTS_Takeover?pictureId=3202848&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/HP_BTS_Takeover?pictureId=3202848&amp;asGalleryImage=true"/></item><item><title>WWII Preservation Society</title><link>http://www.swopecreative.com/picture/WWII_WWIII?pictureId=3202852</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;We repeat history, so it doesn&amp;#8217;t repeat itself. This is a reenactment with actual WWII tanks, 200 soldiers and even a full Nazi army. Recognition: Communication Arts, Archive&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/WWII_WWIII?pictureId=3202852&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/WWII_WWIII?pictureId=3202852&amp;asGalleryImage=true"/></item><item><title>Rodney Strong</title><link>http://www.swopecreative.com/picture/Rodney_Strong?pictureId=3202832</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Rodney Strong &amp;nbsp; &amp;nbsp;Poster campaign to remind customers of the importance of terroir&amp;mdash;the location, weather and soil&amp;mdash;that make Rodney Strong wines unique.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Rodney_Strong?pictureId=3202832&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Rodney_Strong?pictureId=3202832&amp;asGalleryImage=true"/></item><item><title>Cool The World: Iceberg</title><link>http://www.swopecreative.com/picture/Cool_The_World_Iceberg?pictureId=3202835</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;I created CoolTheWorld.org in 2006 to raise awareness of Global Warming and spur action. Copy reads: Saving energy saves more than energy.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Cool_The_World_Iceberg?pictureId=3202835&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Cool_The_World_Iceberg?pictureId=3202835&amp;asGalleryImage=true"/></item><item><title>funner.jpg</title><link>http://www.swopecreative.com/picture/funner.jpg?pictureId=12423196</link><media:thumbnail url="http://www.swopecreative.com/picture/funner.jpg?pictureId=12423196&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/funner.jpg?pictureId=12423196&amp;asGalleryImage=true"/></item><item><title>Air New Zealand: Bungee</title><link>http://www.swopecreative.com/picture/ANZ_Bungee?pictureId=3202833</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Air New Zealand &amp;nbsp; Agency: BBDO &amp;nbsp; Campaign targeting adventure travelers, urging them to recapture the spirit of adventure of their youth.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/ANZ_Bungee?pictureId=3202833&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/ANZ_Bungee?pictureId=3202833&amp;asGalleryImage=true"/></item><item><title>Marin Tourism: Van</title><link>http://www.swopecreative.com/picture/Marin_Tourism_Van?pictureId=3202831</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Marin Tourism &amp;nbsp; Tagline: Marin. Just a little out there. Campaign to remind locals that getting off the beaten path has its rewards.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Marin_Tourism_Van?pictureId=3202831&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Marin_Tourism_Van?pictureId=3202831&amp;asGalleryImage=true"/></item><item><title>tivogram.jpg</title><link>http://www.swopecreative.com/picture/tivogram.jpg?pictureId=12423198</link><media:thumbnail url="http://www.swopecreative.com/picture/tivogram.jpg?pictureId=12423198&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/tivogram.jpg?pictureId=12423198&amp;asGalleryImage=true"/></item><item><title>BMW: Google</title><link>http://www.swopecreative.com/picture/BMW_Google?pictureId=3202828</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: BMW &amp;nbsp; Agency: AKQA &amp;nbsp; Co-branded partnership concept for Google landing page.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/BMW_Google?pictureId=3202828&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/BMW_Google?pictureId=3202828&amp;asGalleryImage=true"/></item><item><title>Marin Breastfeeding Campaign</title><link>http://www.swopecreative.com/picture/Breastfeeding_OOH?pictureId=3202830</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Marin Breastfeeding Coalition &amp;nbsp; Pro bono campaign features small copy on cards reading: &amp;#8220;When breastfeeding is accepted, it won&amp;#8217;t be noticed.&amp;#8221;&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Breastfeeding_OOH?pictureId=3202830&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Breastfeeding_OOH?pictureId=3202830&amp;asGalleryImage=true"/></item><item><title>WWII Preservation Society</title><link>http://www.swopecreative.com/picture/WWII_QA?pictureId=3202824</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;We repeat history, so it doesn&amp;#8217;t repeat itself. This is a reenactment with actual WWII tanks, 200 soldiers and even a full Nazi army. Recognition: Communication Arts, Archive&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/WWII_QA?pictureId=3202824&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/WWII_QA?pictureId=3202824&amp;asGalleryImage=true"/></item><item><title>Marin Farmers Market</title><link>http://www.swopecreative.com/picture/Marin_Farmers_Market?pictureId=3202826</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Marin Farmers Market &amp;nbsp; Print and web campaign to personalize the farmers market experience. The more you get to know the folks who grow your food, the more you&amp;#8217;ll come back to support them.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/Marin_Farmers_Market?pictureId=3202826&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/Marin_Farmers_Market?pictureId=3202826&amp;asGalleryImage=true"/></item><item><title>Air New Zealand: Raft</title><link>http://www.swopecreative.com/picture/ANZ_Raft?pictureId=3202827</link><description>&lt;p&gt;&lt;span style="font-size: 80%;"&gt;Client: Air New Zealand &amp;nbsp; Agency: BBDO &amp;nbsp; Campaign targeting adventure travelers, urging them to recapture the spirit of adventure of their youth.&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.swopecreative.com/picture/ANZ_Raft?pictureId=3202827&amp;asThumbnail=true"/><media:content url="http://www.swopecreative.com/picture/ANZ_Raft?pictureId=3202827&amp;asGalleryImage=true"/></item></channel></rss>
