BIO


David Swope is a Creative Director of integrated, strategic advertising. His portfolio includes film, digital, print, outdoor, guerilla, B to B, direct, promotions and logo design. And he has fun doing it. David has worked with a range of clients from Toyota to TiVo, from HP to Jelly Belly. He’s done time at San Francisco’s biggest (and smallest) agencies, and his work has been recognized by Clio, Cannes, Communication Arts, and his mother.

 

CREATIVE DIRECTION
 

Currently, David is producing television, out of home and digital campaigns for Toyota, USC and McDonald’s at H&L Partners, SF.

At TiVo, David led a rebranding initiative, including animating the ‘TiVo guy’ logo and giving him a voice for the first time. He oversaw an in-house creative department that produced web films, interactive ads, OOH, print and radio. His brand team supported multiple marketing departments globally. David commuted almost 4 hours a day. Seriously.

At McCann, David directed interactive producers and developers in executing HP’s Back to School campaign and Microsoft’s international VoIP campaign. As Group Creative Director at HWY1, David ran the Real California Cheese account. As ACD at Wolfe/Doyle, he oversaw a dozen art directors and writers. From 2001-06, David pitched and managed his own accounts as a freelance creative director.

 

RECOGNITION

David’s work has been recognized by Clio, Cannes, Graphis, Communciation Arts, Obie, Emmy, Telly, Addy, San Francisco Show, Archive, Creativity and Print.


LINKEDIN
 

FACEBOOK

 

EXPERIENCE
 

Advertising

Interactive

Print
Film

Outdoor

Design

Guerilla Marketing

Direct

B to B

Promotions

 

FULL-TIME

 

TiVo (Executive Creative Director) 2010-Current

McCann Erickson (Sr. Art Director) 2006-2010

Digitas (ACD): 2001

HWY1 (GCD/Art Director): 1998-2000

Wolfe/Doyle (ACD): 1994-1998

 

 

FREELANCE (2000-2006)

 

Publicis & Hal Riney

BBDO

Young & Rubicam

Venables/Bell

AKQA

Hoffman-Lewis

Eleven

 

 

CLIENT EXPERIENCE 


SPORTS:  FOX Sports, SF Giants, Oceanic, Hi-Tec

FOODS:  Jelly Belly, McDonald’s, Real Calif. Cheese, Wild Oats, Marin Farmers Market

BEER & WINE:  Pete’s Brewing Co, Grgich Hills, Vermeer Liqueur

NEWS/MEDIA:  KTVU/FOX2, SF Chronicle, Salon.com

ENTERTAINMENT:  TiVo, Animal Planet, Lucasfilm (Star Wars II), The Simpsons, CitySearch

VIDEO GAMES:   XBOX, Ubisoft, Segasoft

LEISURE:  Air New Zealand, SF Tourism, Marin Tourism

AUTOMOTIVE:   Toyota, ZAP Electric Vehicles, BMW

TECH:   TiVo, HP, Microsoft, Autodesk, National Semiconductor, Sprint

FINANCIAL:  Schwab, B of A, Visa, Amazon, ClickRewards

NON-PROFIT:  San Quentin Prison Arts Project, Flex Your Power, WWII Reenactment & Preservation Society, Goodwill, Discovery Museum, Coral Reef Alliance, Red Cross

 

ETCETERA


David received a BA in Graphic Design from UCLA.

His hobbies include slow food, travel, snowboarding, piano and golf.

He once hit a hole-in-one—while playing by himself. Honestly.

He is a big fan of long-form improv and has seen one troupe, 3 For All, over 70 times.

He once glued 600 pounds of Jelly Bellies for a billboard campaign—and got his first cavity.

He got a job interview from a urinal poster.

He’s worked on HP at three different agencies.

He’s written jingles.

He created a website geared toward global warming awareness: CoolTheWorld.org.

He was a contestant on “Win, Lose or Draw”—and won.

Due to Spray Mount, he can’t recall most of the 90s.